Dallas Cowboys Stadium Tours at AT&T Stadium

Most Dallas Cowboys fans planning a Dallas trip focus on tickets, parking, and how to time the visit around a Dallas weekend before considering what happens inside AT&T Stadium outside game windows. Cowboys tours run year-round through the official program with SeatGeek on most non-event dates, and they are the cleanest way to see parts of the venue ticket holders rarely reach. Walking the tours route once before a Dallas game changes how fans approach seating and gate selection on Sunday. The Dallas Cowboys sell out home games consistently, and seeing the bowl from field level shifts ticket decisions for every future Dallas trip to Arlington.

AT&T Stadium opened on May 27, 2009 and stands as one of the most iconic NFL venues ever built. The HKS Architects design Jerry Jones commissioned carries a retractable roof modeled on the famous hole in the original Cowboys roof in Irving, a canted 800-foot glass wall, two 292-foot steel arches, and the field 50 feet below street level. Capacity sits at 80,000 for Cowboys games and expands past 100,000 for major events. The Cowboys locker room, the Cheerleaders locker room, the print media press box, the Miller Lite Club, the Dr Pepper Star Bar, the Ford Motor Company Fountain, and a private suite are all on the Cowboys tours route.

Cowboys tours cover the Main Club, a private suite, the print media press box, the Cotton Bowl Office vestibule, the Dr Pepper Star Bar or Ford Motor Company Fountain, the field at midfield, the Miller Lite Club, the postgame interview room, and both Cowboys locker rooms. The Self-Guided and VIP Guided routes are the two primary tours formats, with the VIP option adding extra stops, smaller groups, and access to spaces the self-guided format does not reach. A new addition is an interactive hologram of Jerry Jones, the Dallas Cowboys Hall of Fame owner, that fans meet during the tours route.

Dallas is a destination city, and a Cowboys trip built around AT&T Stadium tends to span downtown Dallas, Fort Worth, the Dallas Arts District, and the Arlington entertainment corridor rather than just the venue. The difference between a well-planned Dallas weekend and a rushed one comes down to understanding the layout before kickoff. The right Dallas Cowboys travel package folds Cowboys tours, a hotel near downtown Dallas or Arlington, and tickets booked together rather than spread across three platforms.

What You Experience on Dallas Cowboys Stadium Tours at AT&T Stadium

Tours operate in two primary formats. The Self-Guided route lets fans move through at their own pace with signage at every stop, and the VIP Guided route walks small groups through additional spaces the self-guided format skips. The VIP product is the headline of Dallas Cowboys tours. Group discounts apply for parties of 20 or more by calling 817.892.TOUR, and CityPASS bundles tours admission with other Dallas attractions for multi-day visits.

The route opens at the AT&T Pro Shop, where Dallas guests check in. From the Pro Shop, tours move to the Main Club, the first major stop on the upper levels. Guides reference the Jerry Jones vision that started in 1994, the failed Texas Stadium renovation talks, the Arlington site selection, and the $1.15 billion construction cost that made the venue one of the most expensive NFL builds ever. The building covers 3 million square feet of interior space.

Premium and broadcast access make up the highlight section of Dallas Cowboys tours. The private suite stop walks fans through the product Dallas fans pay $250,000 to over $1 million per season to occupy on game day. The Dr Pepper Star Bar gives a lounge perspective most fans never see during a regular ticket visit. The print media press box shows where reporters cover Dallas Cowboys home games. The radio media press box opens on certain VIP Guided dates. The Ford Motor Company Fountain, with rapidly changing lights and water flows, is the most photographed spot on the upper-level route.

Field access is the most-requested part of Dallas Cowboys tours and the one that changes day to day. Fans step onto the playing surface at the Dallas Cowboys Star at midfield, take photos at the 50-yard line, and toss a football if visitors brought their own. Field access can be paused on dates when concerts, the Cotton Bowl Classic, the Big 12 Championship, or other events are loaded in. Staff confirm field availability at the start of every tours route.

The Cowboys locker room is the headline football operations stop. The route walks Dallas visitors through the room with the team logo on the floor and the player stalls along the perimeter. The Cowboys Cheerleaders locker room is a separate stop, and AT&T Stadium is one of the few NFL venues where that space is opened to public tours. The route does not reach team meeting rooms, the strength and conditioning areas, or The Star in Frisco practice facility. The postgame interview room where Cowboys head coaches address reporters after every home game closes the football operations portion.

The Jerry Jones hologram is the latest addition to tours. The interactive exhibit lets fans hold a virtual conversation with the Cowboys owner, powered by AI, that pulls from decades of stories about the franchise, the Irving years, the Arlington move, the five Super Bowl championship runs, and the future of the team. The same exhibit was recently added at The Star in Frisco and is unique to the Cowboys among NFL franchises. Tours wrap back at the AT&T Pro Shop, where Dallas guests can stop for merchandise.

Unique Features of AT&T Stadium

The structure of AT&T Stadium shapes the entire Dallas travel experience in ways no seating chart can convey. The building was the largest NFL venue at completion in May 2009. Two 292-foot steel arches frame a 660,800-square-foot retractable roof, the world's longest single-span roof structure, and the largest air-conditioned room ever built. The 180-foot by 120-foot retractable end zone glass doors take 18 minutes to open or close and are the largest of their kind in the world.

The retractable roof is the signature feature beyond the doors. Modeled on the iconic hole in the original Cowboys roof in Irving, it opens and closes in 12 to 18 minutes and reveals an opening shaped exactly like the one Cowboys fans grew up watching at the old Dallas building. Cowboys tours pause directly under the roof so fans can see the scale. The roof opens during games when North Texas weather permits, including Dallas home Sundays where the climate-controlled bowl meets open Texas sky overhead.

The Mitsubishi center-hung video board is the second signature feature. At 160 feet wide and 72 feet tall, it covers 11,520 square feet and was the world's largest high-definition display when it opened. Guinness World Records presented the certification to Jerry Jones at a Cowboys home game on September 28, 2009. The screen sits roughly 90 feet above the playing surface.

The art collection sets AT&T Stadium apart from every other NFL venue. Gene Jones, wife of Jerry Jones, curated a museum-quality contemporary art program that includes Olafur Eliasson, Doug Aitken, and other internationally recognized artists installed throughout the concourses, suites, and public areas. A separate Art route runs on dedicated dates within the tours program for fans who want to focus on the collection. The art is one reason the building is locally called the Palace in Dallas, the Cowboys Cathedral, or the Death Star, alongside the Jerry World nickname Jerry Jones publicly accepts.

AT&T Stadium carries one of the most varied event histories of any NFL building. It hosted Super Bowl XLV on February 6, 2011, when Green Bay beat Pittsburgh 31-25. The venue also hosted the 2010 NBA All-Star Game, the 2014 NCAA Final Four, the inaugural College Football Playoff National Championship in January 2015, the 2018 NFL Draft, the Cotton Bowl Classic, and concerts from George Strait, U2, and Taylor Swift. The building is one of 11 US venues hosting matches at the 2026 FIFA World Cup.

Why Dallas Cowboys Stadium Tours Are Worth It

The strongest reason to book tours is what they do to ticket decisions for the next Dallas game. Comparing the private suite, the Main Club, the Miller Lite Club, and field-level perspective before booking is decision-making most fans never do. After walking the route, Dallas Cowboys fans know whether the club-seat upgrade is worth it and how the upper-deck Mitsubishi screen sightlines change between sections. Those decisions are worth $300 to over $2,000 per seat across a Dallas season, since ticket prices run higher than the NFL average.

Behind-the-scenes access is the second reason Dallas Cowboys tours rank well. The Cowboys locker room, the Cheerleaders locker room, the print media press box, the postgame interview room, the private suite, and the Jerry Jones hologram are spaces no game ticket reaches. For Dallas visitors with tickets, walking the tours route during the same trip turns one venue into two visits. The cheerleader locker room access is unique to the Cowboys route among NFL venues.

For first-time Dallas visitors, tours are the best orientation to a venue that handles 80,000 fans on a Dallas home Sunday. Gates, parking flow across multiple lots, and the Texas Live entertainment district next door are not intuitive without walking it once. Dallas travelers who walk the route the day before arrive knowing where their entry sits relative to their seats. That removes 20 to 30 minutes of game-day confusion.

The art collection is the under-discussed value of Dallas Cowboys tours. Most fans never get the time to absorb the museum-quality art Gene Jones curated. The route walks Dallas visitors past works by Olafur Eliasson, Doug Aitken, and other internationally recognized artists embedded into the concourses. For Dallas travelers who want more focus on the art, the Art route runs on selected dates and treats the building like the contemporary art museum it doubles as.

The tradeoff is timing. Tours do not run on Cowboys home game days, the Cotton Bowl Classic, the Big 12 Championship, FIFA World Cup match dates, or other major event days. Dallas travelers should confirm availability before booking other parts of the trip.

Planning Dallas Cowboys Tours with Flights, Hotel and Tickets in One Package

Tours are one piece of a Dallas Cowboys trip; coordinating them with tickets, a hotel, and flights into DFW or Dallas Love Field is the bigger challenge. Demand for Dallas Cowboys home games has been consistent for decades, with single-game tickets typically starting around $200 and climbing past $1,500 for divisional and prime-time games. Booking each piece separately during sold-out Dallas weekends usually costs more than a structured Dallas Cowboys travel package.

Elite Sports Tours bundles Cowboys tickets, Dallas and Arlington hotels, and optional flights into one travel package. The single-source approach matters because the venue sits in Arlington roughly halfway between Dallas and Fort Worth, and hotel selection drives transportation choice. An Arlington hotel near Texas Live keeps fans within walking distance of the AT&T plaza; a downtown Dallas hotel adds 25 to 35 minutes each way.

Bundling tickets, hotel, and flights into Dallas Cowboys travel packages tends to land at a better total than booking each separately, especially during NFC East weekends when Eagles, Giants, and Commanders fans flood Dallas. Travelers who plan three or four months ahead land better Dallas hotel rates than late-bookers. The June-July 2026 FIFA World Cup window is the highest-demand stretch the area will see in a generation.

Scheduling is easier when the Dallas trip is aligned. Knowing flight times and game kickoff turns the VIP route into a Friday or Saturday morning slot. For repeat Dallas visitors, the Art route or the Jerry Jones hologram is the upgrade that makes a return Dallas visit feel new, especially when the schedule pairs with a Stars or Mavericks home game in downtown Dallas the same weekend.

Check out Dallas Cowboys Travel Packages.

Dallas Cowboys Stadium Tours FAQ

How do you book Dallas Cowboys tours at AT&T Stadium?

Tours are booked through attstadium.com/tours, not the Cowboys ticket office. The Self-Guided and VIP Guided routes are the two primary tours formats sold separately. Group reservations of 20 or more must call 817.892.TOUR. CityPASS bundles tours admission with several other Dallas attractions for multi-day visits.

What do Dallas Cowboys tours include at AT&T Stadium?

The VIP Guided route covers a private suite, the print media press box, the Cotton Bowl Office vestibule, the Dr Pepper Star Bar or Ford Motor Company Fountain, the Main Club, the field at Dallas Cowboys Star midfield, the Miller Lite Club, the postgame interview room, and both Cowboys locker rooms. The new Jerry Jones interactive hologram is part of tours. Stops are subject to change based on event setup, weather, and football operations.

Can you go on the field during an AT&T Stadium tour?

Yes, on most tours dates. Field access includes a stop at the Dallas Cowboys Star at midfield with photo time and a chance to toss a football if visitors brought their own. Field access can be paused on dates when concerts, the Cotton Bowl Classic, motocross, soccer matches, or the Big 12 Championship affect the playing surface. Confirm field status when booking tours.

How long are Dallas Cowboys tours?

The Self-Guided route runs at the visitor's own pace, typically 60 to 90 minutes. The VIP Guided route runs roughly 90 minutes with extra stops the self-guided format does not include. Tours are fully ADA-accessible. Comfortable shoes are recommended for any Dallas visit.

Are Dallas Cowboys tours available on game days?

Tours do not operate on Cowboys home game days, Cotton Bowl Classic dates, Big 12 Championship dates, FIFA World Cup match dates, or other major event days. The closest tours access to a game-day window is the day before kickoff. The clear-bag policy applies to all Dallas visits.

Are Dallas Cowboys tours worth it?

For first-time Dallas visitors and for fans planning to upgrade their seating, tours are worth booking. Field access at the Dallas Cowboys Star, the Cowboys locker room, the Cheerleaders locker room, the private suite, the Mitsubishi video board view from below, and the Jerry Jones hologram are spaces no game ticket reaches. Travelers who attended Dallas games but never saw the venue from the inside get the most value from the VIP Guided route as a standalone activity.

When is the best time to take a Dallas Cowboys tour?

The Dallas schedule pairs well with a Sunday home game. Booking tours on the Friday or Saturday before kickoff is the most common pattern. The offseason between February and August has more open dates, although the June to July 2026 window is reduced because of FIFA World Cup hosting at AT&T Stadium. The official tours page is the source of truth for current scheduling.

Where do Dallas Cowboys tours start at AT&T Stadium?

Tours start at the AT&T Pro Shop, where Dallas guests check in. The venue address is One AT&T Way, Arlington, TX 76011. Visitors are encouraged to arrive 15 minutes early. Parking is available in the AT&T lots and at Texas Live across the street. Bags larger than the clear-bag policy are not permitted on the route.

Can you plan Dallas Cowboys tours as part of a travel package?

Yes. Elite Sports Tours coordinates Cowboys tickets, hotels in Dallas or Arlington, and optional flights into one Dallas Cowboys travel package, with tours fitting into a Friday or Saturday slot. Dallas travelers who want field access, premium walk-throughs, and a game ticket on the same trip should book tours directly and use the package for tickets, hotel, and travel.

Explore More Dallas Cowboys Travel Guides

Want to make the most of your NFL road trip? Be sure to check out these related guides for a seamless and memorable experience:

• Dallas Cowboys Travel Guide for Fans: Plan the perfect trip to catch a Dallas Cowboys game live at AT&T Stadium.
• How to Get to AT&T Stadium for Dallas Cowboys Games: Learn the best transportation options for getting to the game without hassle.
• Best Hotels Near AT&T Stadium for Dallas Cowboys Games Guide: Find the best hotels for Dallas Cowboys games when planning your sports trip.
• Where the Dallas Cowboys Stay on the Road Guide: Get insider information on where the Dallas Cowboys stay when they're on the road and how you can book accommodations close to the action.
• Best Seats and Ticket Options at Dallas Cowboys Games Guide: Explore the best seating options at AT&T Stadium, from affordable seats to premium suites.
• AT&T Stadium Tours and Attractions Guide: Take an insider's look at one of the NFL's most iconic stadiums with exclusive tours and fan experiences.
• Dallas Cowboys Travel Packages: Explore complete travel packages, including tickets and hotels, for your next trip to see the Dallas Cowboys.

Editorial Note & Travel Expertise

This Dallas Cowboys guide was written from the perspective of planning real Cowboys trips, not summarizing AT&T Stadium in the abstract. Tours intersect with ticket choices, hotel decisions, and how Dallas visitors structure a Cowboys weekend, so this page treats tours as part of trip planning, not a side activity.

Tours sit in the planning conversation because they affect ticket decisions for future games, hotel timing, and how Dallas visitors structure their day around Arlington. Walking the AT&T route once gives Dallas travelers building knowledge that changes seat selection and removes game-day confusion, particularly where the art collection, the retractable roof, and the field 50 feet below street level are not intuitive without seeing them.

Elite Sports Tours solves the trip-coordination problem for Dallas Cowboys fans. Bundling tickets, hotel, and flights into one Dallas Cowboys travel package removes the back-and-forth across multiple platforms during sold-out NFC East weekends and the 2026 FIFA World Cup hosting window.

Travel Information Disclaimer

Tours availability, hours, pricing, and stops are subject to change based on venue operations, weather, and scheduling by the team and venue. Information accurate at publication may shift during the 2026 FIFA World Cup window, NFL playoff weeks, and the Cotton Bowl Classic and Big 12 Championship event days.

Hotel availability and pricing in Dallas and Arlington varies by date, opponent, and event load. NFC East weekends, FIFA World Cup match dates, concert weeks, and major Dallas events affect what is available. Dallas travelers should book early and confirm details before finalizing the trip.

Always confirm current Dallas Cowboys tours availability, AT&T Stadium policies, and tours routes before finalizing the trip.

Updated April 2026